Challenge:

Hakki Pikki Adivasi Oil faced the challenge of effectively communicating the value of their traditional product in a competitive market filled with modern cosmetic brands. They needed a way to authentically present their brand to a younger, family-oriented demographic that would resonate with the oil's natural and cultural heritage. The challenge was to boost sales and connect with an audience that values authenticity and natural products.

Solution:

NickFlix facilitated a collaboration between Hakki Pikki Adivasi Oil and the popular YouTube influencer show, Aayu and Pihu Show. This strategic partnership was designed to highlight the oil’s benefits in a relatable, family-friendly format. The following strategies were implemented:

1. Influencer Partnership:

• Connected Hakki Pikki Adivasi Oil with Aayu and Pihu Show, one of the most watched family entertainment channels on YouTube with a strong influence among Indian families and younger audiences.

• The show featured the product in a creative way, integrating it naturally into the storyline to ensure an authentic promotion that aligned with the channel’s content style.

2. Product Placement in Video:

• Hakki Pikki Adivasi Oil was strategically placed in the episode, where it was featured in a way that highlighted the product’s natural benefits without feeling forced or overly commercial.

• The show demonstrated how the oil could be used, helping viewers connect with the product’s utility in everyday life.

3. Targeted Messaging for Family Audiences:

• The collaboration targeted a family-oriented audience that values health, tradition, and natural remedies, ensuring that the product's messaging was aligned with the values of Aayu and Pihu's viewer base.

• Leveraged the show's family-friendly and authentic content style to communicate the oil’s cultural roots and health benefits.

Results:

1. Significant Boost in Sales:

   • The collaboration led to a 40% increase in sales within the first month of the video's release, as viewers resonated with the authentic product placement and the influencer's endorsement.

2. Expanded Brand Reach:

   • By featuring the product on the Aayu and Pihu Show, Hakki Pikki Adivasi Oil was introduced to millions of new potential customers, expanding the brand's reach to a wider, more engaged audience.

3. Increased Brand Credibility:

   • The association with a trusted family show significantly enhanced the credibility of Hakki Pikki Adivasi Oil. The endorsement by popular influencers like Aayu and Pihu provided strong social proof, leading to more inquiries and a rise in brand awareness.

Testimonial:

"The collaboration with the Aayu and Pihu Show, facilitated by NickFlix, was a game-changer for us. The authentic product placement and family-friendly promotion helped us connect with a wider audience and significantly boosted our sales. We’ve seen a positive impact on both our brand reach and customer trust."
— Hakki Pikki Adivasi Oil Team