Challenge:

Pocket Option wanted to connect with younger, tech-savvy audiences in India who are interested in online trading but may be hesitant to trust new platforms. The brand needed a creative and trustworthy approach to introduce its platform to this demographic while emphasizing ease of use and the potential benefits of trading on Pocket Option.

Solution:

NickFlix facilitated a collaboration between Pocket Option and Elvish Yadav , a popular Indian YouTuber with a strong following among millennials and Gen Z. The following strategies were implemented:

1. Influencer Partnership:

• Elvish Yadav, a well-known content creator with millions of subscribers, was chosen to promote Pocket Option. His relatable, down-to-earth style helped establish trust and credibility among his audience.

• The video featured Elvish demonstrating how to use Pocket Option in a fun and educational manner, showing his followers the platform’s potential for earning through online trading.

2. Product Demonstration in Video:

• The video integrated a seamless product demonstration, where Elvish showcased how easy it is to start trading on Pocket Option, from signing up to making trades. This real-time demonstration helped viewers understand the platform’s simplicity and user-friendliness.

3. Targeted Messaging for Younger Audiences:

• The video content was crafted to speak directly to a younger, tech-savvy audience who are open to exploring new ways to earn online. By showing the practical steps to get started, the video reduced barriers and encouraged engagement with the platform.

Results:

1. Significant Boost in Registrations:

   • The collaboration led to a 45% increase in new user registrations within the first month of the video’s release, as Elvish’s audience responded positively to the platform’s user-friendly demonstration.

2. Expanded Brand Reach:

   • Pocket Option was introduced to a wider, younger audience in India, leading to a significant increase in brand awareness and expanding its user base by reaching millions of potential new traders.

3. Increased Trust and Engagement:

   • By leveraging Elvish Yadav’s established trust with his audience, Pocket Option saw a 20% boost in engagement on their social media platforms, with more inquiries about the platform and its trading options.

Testimonial:

"The collaboration with Elvish Yadav, managed by NickFlix, was a fantastic way to introduce Pocket Option to a younger audience in India. The video’s engaging and educational approach helped us build trust and drive significant new user registrations in a short period of time."
— Pocket Option Team